It’s the age-old challenge, and not unique to buying jewellery. How do I get the highest quality for the lowest price? But this is the wrong question to ask, after all, you don’t want to buy a bargain necklace that you will never wear.
Here are our thoughts on how to create some semblance of balance with regards to price and quality.
Expensive doesn’t necessarily mean better.
If you’ve ever visited a top clothing designer boutique, you will likely have had the experience of seeing an item that was astronomically expensive, and incredibly ugly. You probably started to doubt your own taste, because the person who made this is, apparently, a genius.
Here’s some good news – you were right, it was atrocious.
Because jewellery and fashion are a matter of taste, and sometimes high prices can give you the unfair sense that a certain piece is better or worse than another.
When choosing jewellery, try not to look at the prices which create a mental bias for all the wrong reasons. Look for what you love, and then check the prices afterwards – you may be pleasantly surprised to find that what you consider to be perfect for you, isn’t the priciest piece in the store.
Don’t overspend, or underspend.
The biggest mistake you can make is spending so much that it makes you feel negatively about what you have just purchased. But you already knew that.
The second biggest mistake you can make is to buy something that’s, “okay,” because the piece that you love is just that little bit more. When you are investing in a piece of jewellery, you will most likely spend a lot of time with it over many years. You will be forced to look at your mistake, and even defend it should be circumstance arise.
We all have a friend like that.
Choose a piece that you can be proud of, and will look forward to putting on. There is a simple test to ensure you have made the right decision. If you were to buy it now, would you be wearing it before you left the store? You are buying jewellery after all; it’s supposed to be exciting and fun, there are plenty of practical things you can buy without getting that feeling – don’t miss out on it.
Ask yourself if it matters.
The word, “quality,” means different things to different people. It also means different things in different industries and jewellery is no different. When you are shown something of a, “high-quality,” ask the person showing you what the implication of that quality is, and then ask yourself if it matters.
For example, if you are shown a bracelet that is inlaid with a precious stone, and then a similar bracelet with a larger stone, ask the jeweller if there are any other major differences between the bracelets, and what those differences mean.
Does the larger stone have more clarity? Will that mean it will catch the sunlight better?
Does the bracelet with the larger stone have a thicker band, and will that look better on your wrist?
Regardless of what the answer is, ask yourself if those advantages matter to you. You are probably not a jeweller and so may not have any interest at all as to whether a certain stone has certain properties, but maybe it is of the utmost importance to you.
Through critical analysis, finding what you want rather than what’s most expensive, and having a lot of fun, you can (hopefully) strike a balance between price and quality.
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